ClientVarley / JKR
ServicesBrand Identity — Guidelines — Digital Build
ABOUT VarleyFounded in 2015 by husband-and-wife team, Lara and Ben Mead, Varley is built on a shared love of movement, combined with the passion to create timeless collections for how the modern woman moves and lives. Since the brand's inception, we have evolved from an activewear focused label into a brand that delves deeper into our consumers' wardrobes. Active pieces no longer define us and have now become the canvas for which everyday outfits are built.
Headquartered between Los Angeles and London, Varley remains an international family-run business, with each city continuing to influence our distinct aesthetic. What began as a self-funded company of two, has grown into a tight-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and you.
THE ProjectWorking with the Jones Knowles Richie agency team to develop the new brand guidelines and digital identity for the ath-leisure brand Varley. The project included the development of a full brand guidelines deck, digital touch-points, typographic solutions and design solutions for everyday marketing from POS, packaging and mobile experience. Collaborating with a strong JKR team to build a successful and contemporary brand identity that feels established, timeless and contemporary without any trend-led elements.
PROJECT CREDITSJKR Agency
Art direction - Eleni Cartasegna
Designer - Mario Pimenta
