Client

Berghaus


Services

Creative Illustration — Apparel Design — Commercial — Fashion


ABOUT Berghaus

In 1966, outdoor wear as we know it didn’t really exist. Then, Berghaus came along. Born in the North East of England from a single idea by Peter Lockey and Gordon Davison, Berghaus started selling quality outdoor gear in 1966 from a small shop called the LD Mountain Centre in Newcastle, UK.

From Berghaus “It’s been our goal to make proper gear packed with innovation from the beginning. Our founders quickly gained a reputation for selling the best outdoor wear the industry had to offer, including products like Atomic Skis, Marker Bindings and Nordica Ski.”

THE Project

As part of an ongoing collection for Berghaus, developing an illustrative graphic identity for their apparel here’s a closer look at the limited-edition collection that’s just dropped. Adapted for the city this series of graphics used the early 90s rave culture styling mixed with science-book-inspired technical drawings of rock formations to create a collectible set of mountain scenes. From Ben Nevis to the Old man of Hoy, the illustrative scenes depicted stacks of cut rocks with custom-built textural patterns works, graphics, and icons inspired by geology textbooks and educational images.

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