About Canterbury

For over a century Canterbury has dedicated itself to making stylish, crafted products that are built to last. With a relentless drive to deliver landmark technical innovations: the loop neck, the rubber button, the base layer, Canterbury are the real deal. Today, they apply a combination of respect for history and forward-looking product development across all of ranges from casual sportswear to training kit to the elite international rugby strip. They take responsibility for the game very seriously. Where tradition meets design – that’s where you’ll find Canterbury.

Project Credits

Art direction - James WT Benn
Photography - Phillip Haynes
Agency - Pentland Creative

The Project

As the senior graphic designer for Pentland creative agency this project was a massive achievement in logistics, planning, and cross-team design work. For the Toyko Rugby world cup, this Canterbury England team world cup campaign saw hundreds of creative graphic layouts artworked and executed with every detail checked for a global campaign. A landmark project for Canterbury’s biggest World Cup campaign. From screen to print, social, in-store, and billboard, success is in the detail.