About Paul Smith

Sir Paul Smith has spent the last 50 years growing a global business as Britain’s foremost fashion designer.

Known for his distinctive signature multi-coloured stripes, with designs sold at flagships in London, Paris, New York, Milan, and Tokyo, among over 200 other stores, Smith is widely credited for his eye-catching storefront designs and to match his vibrant aesthetic. The brand's Los Angles store, with its unmistakable bright pink façade, was dubbed “the most Instagrammed building in California" by GQ in 2019.

The Project

PS Women’s Lookbook is a collection of work produced in-house during 3 years working with the Paul Smith photography team. Professional colour grading, high volume processing, and creative image editing for the women’s lookbook. Techniques including frequency separation, creating custom actions, liquifying and colour correction, tools, and techniques used to set a high standard for the Paul Smith brand across print and e-commerce.